Mr.Goodfish 3.0

Launched in 2010 in France, Italy and Spain at the instigation of Nausicaá - Centre National de la Mer, the Mr.Goodfish programme has played a key role in promoting responsible consumption of seafood.

Building on this success, the Mr.Goodfish3.0 project was launched on 1 May 2024 with Horizon Europe funding for a period of three years, with the aim of extending the Mr.Goodfish approach to the whole of the European Union. This strategic initiative is directly aligned with the EU's mission "Restore our oceans and waters", aspiring to protect marine ecosystems through research, innovation and citizen engagement by 2030.

Thanks to Mr.Goodfish 3.0, new tools and approaches will be offered to help consumers make the right choices, while encouraging good practice within the various sectors of the aquatic products industry .

• Enhancement of the Mr.Goodfish application: development of enriched content on seasonal seafood products, their health benefits and the reduction of food waste, adapted to the various European cultural and socio-economic contexts.
• Engaging and strengthening partnerships with industry professionals: working with a diverse network of stakeholders across Europe's marine and freshwater basins to promote sustainable consumption practices.
• Major Europe-wide awareness campaign: implementation of a large-scale campaign, using traditional and social media, to reach both adults and young people.

With Mr.Goodfish 3.0, Nausicaá and its partners are continuing their commitment to the responsible consumption of seafood for the benefit of the oceans and future generations.